Composing narratives Generative AI streamlines the content creation process by automating initial drafts, remarkably accelerating communication workflows. As a communications professional, much of your time is dedicated to drafting, revising, and repurposing materials such as…
AI is reshaping language usage and the formation of social relationships in communication
Consider a scenario where a PR professional needs to gauge public sentiment about a brand by analyzing social media data across platforms like Instagram, Facebook, YouTube and TikTok. It becomes almost impossible to go through…
Impact of AI on Translation Service (III of III)
One of the impacts of AI translation is the increased demand for translation services. As businesses expand globally and communication becomes more important, the need for accurate and efficient translations is growing. AI translation is…
Impact of AI on Translation Service (II of III)
Language translation sets to remain a key part of AI software development and shape the future of the industry. However, can an AI tool translate as well as humans? Currently, even the best language translation tools…
Impact of AI on Translation Service (I of III)
As a translation buyer/client, you should know there are various levels of service offered by language service providers: Communication is critical to a productive relationship with your translation service provider. You should know precisely what…
CNN vs LLM
A Transformer Architecture LLM is a type of neural network, it uses a particular neural network architecture called a transformer, which is designed to process and generate data in sequence, like text. An architecture in…
Why Human Translation is Better than Machine? Security Matters.
While AI translations have made strides, there are factors that make human translators irreplaceable. Machine translation is great for straightforward texts, but when it comes to complex content that requires cultural nuance, human translation is…
Machine translation limitations — Biases
Machine translation learns from vast datasets that inevitably reflect societal biases, and these biases become part of their output unless steps are taken to prevent it. Gender bias: Gender bias is the most common type of…
Machine translation limitations -Mediocrity
Good content thrives on personality, persuasion, and a narrative. Copywriters have a box of tricks at their disposal to tick all these boxes, including wordplay, metaphors, and heavily condensed language. But this is also precisely…
Machine Translation Types
The 3 most common types of machine translation are rule-based, statistical, and neural machine translation. Rule-based machines translation relies on a predefined set of linguistic rules that helped the software transfer text between languages. It…