Composing narratives
Generative AI streamlines the content creation process by automating initial drafts, remarkably accelerating communication workflows. As a communications professional, much of your time is dedicated to drafting, revising, and repurposing materials such as press releases, website copy, social media posts, and emails across various platforms. This process can be time-consuming. With AI-generated drafts, you can quickly select, refine for tone and branding, and schedule social posts, enabling the rapid production of customized content. For press releases, website content, and emails, AI facilitates the automation of initial drafts, providing time savings and allowing you to focus on strategy rather than repetitive content creation.
Creating presentations
In addition to content creation, much of your time is spent developing presentations, both for internal and external use. Tailoring decks for individual clients can be repetitive. By providing key topics, data, and narratives, AI can generate initial slide outlines with draft titles and bullet points, offering a starting point. This allows you to refine the messaging, brand the slides, update visuals, and ensure a cohesive presentation flow.
Tracking News and Industry Developments
Staying updated on company, competitor, and industry news is vital but time-consuming for communications teams. Manually tracking hundreds of media sources daily can overwhelm resources. Generative AI expedites this process by scanning thousands of sources, from news and digital content to podcasts, and drawing attention to key developments. Customized prompts can direct the AI to focus on specific topics like competitor news, earnings reports, or media mentions. This provides a personalized daily briefing, saving hours of research and quickly adapt strategies based on trends and opportunities.