AI possesses the transformative power to redefine content creation, distribution, and analysis. With innovations like chatbots improving customer interactions and predictive analytics optimizing communication, AI is proving to be a transformative force in how we connect and collaborate.
Common-sense AI and expert content curation will play a key role in navigating this transformative landscape. However, the effort to give AI a degree of common sense continues to elude progress. While AI systems excel at processing vast amounts of data and identifying patterns, they lack the intuitive understanding and contextual knowledge that humans possess. “Common sense” involves practical judgment and reasoning based on experience, it helps individuals make informed decisions, especially when faced with complex or ambiguity. Expertise strengthens the partnership by helping individuals apply AI-generated insights to their specific fields. While AI provides recommendations or predictions, human expertise ensures these outputs are accurate and useful. It also helps identify biases or flaws in AI algorithms and supports ethical decision-making. This collaboration ensures AI is used responsibly and aligns with human values and goals.
In the coming decades, AI will transform how we approach communications. However, mastering the tool alone will not suffice. Contextualization and content curation will become essential skills in communications and marketing. Researchers use multiple-choice Q&A tests to evaluate how well AI can understand and apply common sense. These tests cover a variety of everyday topics, including social, physical, and temporal knowledge. Language models have become quite skilled at answering these questions accurately, indicating that they may possess some level of reasoning ability. (To Be Continued)