Good content thrives on personality, persuasion, and a narrative. Copywriters have a box of tricks at their disposal to tick all these boxes, including wordplay, metaphors, and heavily condensed language. But this is also precisely…
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Machine Translation Types
The 3 most common types of machine translation are rule-based, statistical, and neural machine translation. Rule-based machines translation relies on a predefined set of linguistic rules that helped the software transfer text between languages. It…
Preferential changes
Unlike mathematics or chemistry, translation is not a science. When it comes to evaluating the quality of a translation, there is a great deal of subjectivity involved. Clients might feel that they received a sub-par…
Why Cultural Nuance Matters
Understanding your audience is essential as there are cultural gaps from one country to the next. When it comes to translating materials that are related to cultural context, understanding your audience and the nuances of their…
Deeper Understanding Through Nuanced Translation
For the more subjective types of translation services, cultural appropriateness becomes absolutely critical. The fundamental tenets of a nuanced translation take into consideration multiple aspects: For content that’s more subjective, it’s the fine distinctions and…
Standards of a Good Translation
What makes a great translation? Obviously, opinions differ from country to country, with cultural factors coming into play. However, there are key elements on which most people agree. Understanding the Audience: Translating novel is a…
Top qualities of a good translation
Every client wants a good translation of their content; only a few know what are the top qualities of a good translation. We will briefly discuss a few today, and in details in next posts. Here are…
Avoiding overtranslation
When translating between languages and cultures as different as Chinese and English, the problem is the inadequacy of the target language to express the source. Chinese, with its incredible succinctness, can often express in a…
Lost in Translation: Why Human Touch Matters in Document Translation
In today’s hyper-connected world, machine translation tools like Google Translate seem like magic wands bridging language barriers. But for truly important documents, relying solely on these digital oracles can be a risky gamble. While machine…
Challenges of Translation
Language Structure: every language sits inside a defined structure with its own agreed upon rules. The complexity and singularity of this framework directly correlates to the difficulty of translation. A simple sentence in English has…